Creating your first Event on Sellenda

Creating and managing events has never been easier with Sellenda's comprehensive event management platform. Whether you're organizing workshops, conferences, concerts, or corporate events, this guide will walk you through the entire process from vendor registration to successful event execution.

In this detailed guide, we'll cover everything you need to know about creating events on Sellenda, including the vendor registration flow, event setup, ticket management, and best practices for maximizing your event's success.

Table of Contents

1. Getting Started: Vendor Registration
2. Setting Up Your Event
3. Event Details Configuration
4. Ticket Management
5. Payment Processing
6. Event Marketing and Promotion
7. Event Day Management
8. Post-Event Analytics
9. Best Practices for Event Success
10. Troubleshooting Common Issues

Getting Started: Vendor Registration

Step 1: Create Your Sellenda Account

• Visit Sellenda.com.ng
• Click on "Sign Up" or "Get Started"
• Choose "I'm a Vendor" option
• Enter your business email address, password, and business name
• Add your business address and contact information
• Upload CAC certificate, ID, and other documents for verification (Though not required)
• Verify your email through the link sent to your inbox
• Add and verify your bank account details for settling your payments

Step 2: Complete Vendor Profile Setup

• Upload your logo and cover photo
• Write a compelling description

Step 3: Access Vendor Dashboard

Once have verified email and login, you get access to event creation tools, analytics dashboard, payment management, and customer communication features.

Setting Up Your Event

Step 1: Navigate to Event Creation

• Log in to your vendor dashboard
• Click “Events” button
• Select “Create Event” and start filling up your event details

Step 2: Enter Basic Event Information

Provide event name, description, location, category, date/time, and status, select your preferred theme leave as is for default.

Step 3: Upload Media

• Add a cover image (1200x630px recommended)
• Upload an event gallery with multiple images
• Add promotional videos if available

Event Details Configuration

Ticket Management

Step 1: Create Ticket Types

Offer Early Bird, General Admission, VIP.

Step 2: Pricing Strategy

Consider platform fees (3% + ₦100) and it can be pushed to attendees.

Step 3: Ticket Configuration

Define ticket price, quantity, sales period, description, and benefits.

Payment Processing

Sellenda supports card payments, bank transfer, USSD, QR codes, all with Paystack integration.

Vendors receive payouts the next working day with only 3% + ₦100 commission deducted (if applicable).

Event Marketing and Promotion

• Share events on Facebook, Instagram, LinkedIn, and Twitter
• Use Sellenda’s built-in marketing tools (social sharing, email templates, QR codes)
• Run email campaigns for announcements, reminders, and follow-ups
• Publish blog posts, speaker spotlights, videos, and behind-the-scenes content

Event Day Management

• Test check-in flow for knowledgable experience and registration setup
• Train teams and assign roles
• Use Sellenda check-in interface for QR check-in or manual check-in as backup

Post-Event Analytics

• Track registrations, attendance, revenue, and marketing ROI
• Collect attendee feedback via surveys
• Plan improvements for future events

Best Practices for Event Success

• Start planning 3–6 months early
• Write clear and engaging event descriptions
• Use professional branding and visuals
• Offer tiered pricing and early bird discounts
• Run consistent multi-channel marketing campaigns
• Provide excellent customer service and quick responses

Troubleshooting

Low registration numbers → Improve description, adjust pricing, increase marketing.

Payment problems → Verify gateway, customer info, or issue refunds promptly.

Technical issues → Test systems beforehand, prepare backups, contact Sellenda support.

Competitive Advantages of Sellenda

• Lower fees (3% vs industry average 8–15%)
• Next-day payouts
• All-in-one platform with marketing tools, analytics, and mobile optimization
• Local Nigerian support and payment methods

Success Stories

Pzalm of Lagoz Mask Party (October Edition): 200+ attendees, ₦1.5M revenue, ₦125,000 saved in fees.

Checklist

Pre-event: Register as vendor, complete profile, verify email.

Event creation: Set up event page, configure tickets, upload media, test payments.

Marketing phas : Launch campaigns, share on social media, send invites.

Event week: Finalize list, prepare materials, brief staff, test systems.

Post-event: Process payments, send thank-you emails, collect feedback, analyze results.

FAQs

• Cost: Free to create, 3% commission per ticket sale.
• Payouts: Next working day.
• Supported events: Online, in-person, hybrid.
• Payments: Cards, transfers, USSD, QR codes via Paystack.
• Customization: Fully customizable event pages with astonishing themes.
• Marketing: Built-in tools available.
• Support: Local customer support via email, phone, or live chat.

Conclusion

With Sellenda, creating successful events is simple, cost-effective, and optimized for growth. Nigerian event organizers enjoy low fees, fast payouts, and comprehensive tools to maximize event success.

Start your first event today at Sellenda.com.ng.